Log & Solve is a digital tool, developed and operated in cooperation with Klasmann-Deilmann’s Innovation Incubator. Meet our team.



Sjors Beijer

Innovation Manager Klasmann-Deilmann

Sjors joined Klasmann-Deilmann in June 2016 as Innovation Manager. He was one of the initiators of Log & Solve. ‘The trend towards smarter use of natural resources and more sustainable cultivation with less chemicals demands changes in the cultivation strategy. Crop monitoring is an essential part here. It allows growers to better safeguard specific cultivation knowledge, optimise their cultivation strategy and keep the knowledge within the company. In my opinion digital services can become of great added value for pot plant growers, since this allows proactive problem solving and reduces crop failure in a user-friendly way. Log & Solve was developed for – but mainly together with – growers.’

You can contact me at my email address:

Photostudio Gerard-Jan Vlekke / Fotovak

Bjorn Hogenboom

Sales & Innovation

Bjorn joined Klasmann-Deilmann in September 2020 as part of the Log & Solve team and sales team for the region “Westland”. Bjorn has a background in floriculture and completed his agricultural education at the HAS University of Applied Sciences in Hertogenbosch. ‘The combination of responsibilities enables me to visit growers and link practical requirements in the nursery directly with technical solutions in Log & Solve. I strongly believe in data-driven growing. On the one hand, because horticultural companies are becoming increasingly larger and more complex, and thus more challenging to manage, but also because cultivation knowledge is becoming scarcer in practice. Log & Solve offers practical solutions for these challenges.’

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Co-Anne van Waaij

Business Developer

Co-Anne is one of the enthusiastic and innovative talents at Klasmann-Deilmann. She joined the company in 2018 and is actively involved as contact person for Log & Solve for the growers national and international. Co-Anne works together with growers to find the best fit of Log & Solve for daily use in their cultivations. ‘I like to work with growers to match their practical needs with Log & Solve, so it will provide added value for their cultivation strategy. In the development process, we really worked together with growers rather than producing something and tossing it on the market. I believe in this way of working, called co-creation.’

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Gerard Wapenaar

Technical Advisor

Gerard has worked for many years in the substrate and horticulture industry. In the role of product manager at Klasmann-Deilmann, Gerard sees Log & Solve as a powerful tool for growers to take daily crop management to a higher level. ‘Acting in time – based on stored data, e.g. of previous years or under similar conditions – could possibly improve cultivation performance. I provide assessments of substrate, nutrient solution and water analysis that are processed through Log & Solve and can be a sparring partner for fertigation’.

You can contact me at my email address: